TOSTITOS ETIQUETTE

My Team

Duration

1 Month

My Role

Art Direction

Creative Strategy
Copywriting

Tools

OUR PROBLEM

Is Social Pressure Ruining The Party?

In social settings, people unconsciously hold back and perform a version of themselves that's too polished, too careful, and too worried about making a mess to actually let loose and enjoy the moment.

In social settings, people unconsciously hold back and perform a version of themselves that's too polished, too careful, and too worried about making a mess to actually let loose and enjoy the moment. liability.

OUR INSIGHT

Where Does Tostitos Truly Belong?

Tostitos has always lived in the middle of the most unfiltered, unscripted moments of any gathering and that's exactly where people finally stop performing and start being themselves.

OUR SOLUTION

How Can Tostitos End The Formality?

We placed the world's most absurd etiquette rules into the hands of medieval lords and ladies to show that Tostitos and formality are incompatible because the moment the chips come out every rule becomes irrelevant.

My Team

Duration

1 Month

My Role

Art Direction

Creative Strategy
Copywriting

Tools

OUR PROBLEM

Is Social Pressure Ruining The Party?

In social settings, people unconsciously hold back and perform a version of themselves that's too polished, too careful, and too worried about making a mess to actually let loose and enjoy the moment.

In social settings, people unconsciously hold back and perform a version of themselves that's too polished, too careful, and too worried about making a mess to actually let loose and enjoy the moment. liability.

OUR INSIGHT

Where Does Tostitos Truly Belong?

Tostitos has always lived in the middle of the most unfiltered, unscripted moments of any gathering and that's exactly where people finally stop performing and start being themselves.

OUR SOLUTION

How Can Tostitos End The Formality?

We placed the world's most absurd etiquette rules into the hands of medieval lords and ladies to show that Tostitos and formality are incompatible because the moment the chips come out every rule becomes irrelevant.

PROJECT OVERVIEW

01

01

Advertising Campaign

Advertising Campaign

Advertising Campaign

Advertising Campaign

02

02

Social Media

Social Media

Social Media

Social Media

Advertising Campaign

OOH Advertising

Social Media

Which noble are you?

INSTAGRAM CAMPAIGN

My Team

Duration

1 Month

My Role

Art Direction

Creative StrategyCopywriting

Tools

OUR PROBLEM

Is Social Pressure Ruining The Party?

In social settings, people unconsciously hold back and perform a version of themselves that's too polished, too careful, and too worried about making a mess to actually let loose and enjoy the moment.

In social settings, people unconsciously hold back and perform a version of themselves that's too polished, too careful, and too worried about making a mess to actually let loose and enjoy the moment. liability.

OUR INSIGHT

Where Does Tostitos Truly Belong?

Tostitos has always lived in the middle of the most unfiltered, unscripted moments of any gathering and that's exactly where people finally stop performing and start being themselves.

OUR SOLUTION

How Can Tostitos End The Formality?

We placed the world's most absurd etiquette rules into the hands of medieval lords and ladies to show that Tostitos and formality are incompatible because the moment the chips come out every rule becomes irrelevant.

PROJECT OVERVIEW

01

01

Advertising Campaign

Advertising Campaign

Advertising Campaign

Advertising Campaign

02

02

Social Media

Social Media

Social Media

Social Media

Advertising Campaign

OOH Advertising

Social Media

Which noble are you?

INSTAGRAM CAMPAIGN

Creative Strategy
Copywriting