LEARN A LANGUAGE
Problem
Many language learning platforms lack personalization, making it challenging for users to address their individual weaknesses and preferences effectively.
Solution
A collaborative community with AI-assisted tools and a shared study space fosters personalized learning, engagement, and support.
Discover
COMPETITOR ANALYSIS
Duolingo
Visual/Audio Learning
Practice Set Up
Community Space
Reviewing Mistakes
Summary: Stands out for its gamified experience,
strong visual/audio integration, and motivational
system but lacks a vibrant community.
Babbel
Visual/Audio Learning
Practice Set Up
Community Space
Reviewing Mistakes
Summary: It is more professional and structured,
with good review mechanics, but doesn’t engage
users as much with community features or visuals.
Busuu
Visual/Audio Learning
Practice Set Up
Community Space
Reviewing Mistakes
Summary: It maintains balance with a clean design system, a strong community, and solid review practices, but its learning experience lacks interactivity.
EMPATHY INTERVIEWS
AFFINITY MAPPING
KEY FINDINGS
More people are visual learners
than auditory or any other forms.
People want to be a part of some sort of community to learn.
Everyone wants to learn based on contexts and not just any words.
People who are already speaking another language are more into learning new ones.
People prefer formal language learning with quizzes and real-world applications.
People want gamified language learning with challenges, rewards, to be engaging and fun.
PAIN POINTS
01.
Users struggle with time management and
motivation,hoping for a community to support
their language learning.
02.
Users need personalized learning experiences that cater to their individual styles, as everyone learns differently.
03.
Users struggle with cluttered study materials, making it hard to find resources that meet their learning needs.
Define
OUR PERSONAS
Travel Trekker
Xingyu Wang - 31
“I want motivation and support to
learn a new language, ideally by
making friends to study with and
learn together.”
Wisdom Wanderer
Samira Abdi - 26
“I want support and guidance to improve my communication skills for different scenarios with personalized practice.”
Scholar Student
Nara Sukanaya - 21
“I want I want a workspace that helps me organize and streamline my studying by providing the ideal setup.”
Based on our in-depth empathy interviews, we developed three comprehensive personas, each with distinct pain points when it comes to language learning. Above is a simplified version to highlight key insights.
USER JOURNEY MAPS
Xingyu
Samira
Naya
We created journey maps for each of our personas to detail the different touchpoints and emotions they experience throughout various scenarios allowing us to enhance the user experience with more specificity.
Ideate
HOW MIGHT WE
How might we shift from the independent learning style to a community-driven and collaborative learning experience?
Study Buddy
How might we disrupt conventional methods to enhance user engagement with learning content, effectively catering to their needs?
Custom Workspace
How might we make learning something new an interactive experience instead of something that’s deemed a bore/chore?
Memrise Mentor
SITE MAP
Study Buddy
Workspace
Memrise Mentor
View All
Design
Feature 01. Study Buddy
MVP ( MINIMUM VIABLE PRODUCT )
Table Stakes
Connect & chat with other users. As well as keeping track of goals & and progress
Differentiators
Share resources with study buddies and have specific notifications targeting users to keep one another on track.
TASK FLOW
Welcome
Placement
Direct Message
Set Goals
Study Board
Human Reminder
Practice
Feature 02. Custom Workspace
MVP ( MINIMUM VIABLE PRODUCT )
Differentiators
Automatic extraction of vocabulary from files. With AI generated content based on users needs.
TASK FLOW
Welcome
Workspace
Custom Courses
Build Courses
Add Courses
Create Flashcards
Convert Materials
Feature 03. Memrise Mentor
MVP ( MINIMUM VIABLE PRODUCT )
Table Stakes
Simulates realistic scenarios for various occasions. While allowing you to customize mentor formality levels.
Differentiators
Analyzes non verbal cues ands provides behavioral feedback. Interactive coaching with real-time guidance and customization.
TASK FLOW
Welcome
Questionnaire
Dashboard
Customization
Generating
Engagement
Feedback
