DEPOP [DRESS CODE RED]
My Role
Art Direction
Creative Strategy
My Team
Tools
Figma, Adobe Illustrator,
Adobe After Effects
Duration
2 Months
Problem
Gen Z is losing jobs over what they wear , traditional office wear is too expensive, but dressing too boldly gets them fired.
Insight
Gen Z often turns to social media for advice and fashion inspiration, trusting it to offer quick solutions to their everyday dilemmas.
Solution
Depop Dress Code Red is community powered solution helping Gen Z find office wear that’s affordable and work approved.
Dress Code Red
OUR CAMPAIGN
Advertising
SUBWAY CAMPAIGN
Outcome
British Gen Z will be able to dress appropriately for work while maintaining confidence and authenticity in corporate settings.
Reflection
This project demonstrated that professional dressing does not need to be restrictive. Gen Z can present themselves in a polished and sophisticated way while still expressing individuality and feeling confident in their personal style.
Next Steps
We can branch this campaign into a wider range of events and experiences such as dates, galas, and other occasions where young people seek curated styling support.