DEPOP [DRESS CODE RED]
My Role
Art Direction
Creative Strategy
My Team
Tools
Figma, Adobe Illustrator,
Adobe After Effects
Duration
2 Months
Problem
Gen Z is losing jobs over what they wear , traditional office wear is too expensive, but dressing too boldly gets them fired.
Insight
Gen Z often turns to social media for advice and fashion inspiration, trusting it to offer quick solutions to their everyday dilemmas.
Solution
Depop Dress Code Red is community powered solution helping Gen Z find office wear that’s affordable and work approved.
Assets
Advertising Campaign
Outcome
British Gen Z will have a reliable go to for fashion emergencies, helping them dress confidently and appropriately for work.
Reflection
This project helped me combine insights with my own experience as a college senior applying for jobs to design a solution tailored to Gen Z professionals. It taught me the value of creating with both relevance and real life perspective.
Next Steps
We aim to take this campaign global and expand it to include event specific capsules, such as looks for galas, formal occasions, and other elevated moments.