DEPOP [ DRESS CODE RED ]

DEPOP [ DRESS CODE RED ]

DEPOP [ DRESS CODE RED ]

My Team

My Team

Duration

Duration

2 Months

2 Months

2 Months

My Role

My Role

Art Direction

Creative Strategy

Art Direction

Creative Strategy

Art Direction

Creative Strategy

Tools

Tools

Problem

Gen Z faces a choice between costly office wear and professional backlash; this undermines career stability.

Gen Z faces a choice between costly office wear and professional backlash. This gap undermines their career stability.

A generic curriculum and rigid paths fail unique needs, creating a stagnant journey that
halts personal growth.

Insight

Gen Z relies on social media for fashion guidance, trusting digital creators for quick, relatable solutions.

Gen Z relies on social media for fashion guidance, trusting digital creators for quick, relatable solutions.

Refined filters and optimized navigation create a seamless user journey. This standardizes the visual style
to restore a premium luxury feel.

Solution

Depop Dress Code Red offers community led curation to help Gen Z find affordable, work approved office wear.

Refined filters and optimized navigation create a seamless user journey. This standardizes the visual style
to restore a premium luxury feel.

PROJECT OVERVIEW

01

01

Case Study

Case Study

Case Study

Case Study

02

02

Dress Code Red

Dress Code Red

Dress Code Red

Dress Code Red

03

03

Advertising Campaign

Advertising Campaign

Advertising Campaign

Advertising Campaign

Dress Code Red

Our CAMPAIGN

Advertising Campaign

Our CAMPAIGN

Outcome
Dress Code Red empowers British Gen Z to blend professional standards with personal authenticity. By leveraging community-led curation, I bridged the gap between costly traditionalism and self-expression for a more confident workplace entry.
Reflection
During this campaign, I realized that the biggest barrier to professional entry isn’t just the price tag, but the fear of misrepresentation. By prioritizing community-led style guides, I addressed the anxiety of losing one's identity that traditional corporate standards often impose on British youth. Balancing the need for professional polish with the desire for self-expression taught me how to design for both workplace confidence and personal authenticity.
Next Steps
Moving forward, I want to see how this community model scales beyond the office. I’m interested in expanding the campaign to cover other high stakes moments like galas or first dates, where the pressure to look "right" often clashes with self expression. To keep the project's integrity, I’d develop a framework for our community stylists to ensure their advice stays inclusive and helpful. Ultimately, my goal is to measure how this peer to peer support affects brand trust, proving that Depop can be more than a marketplace it can be a genuine guide for navigating adulthood.
Outcome
Dress Code Red empowers British Gen Z to blend professional standards with personal authenticity. By leveraging community-led curation, I bridged the gap between costly traditionalism and self-expression for a more confident workplace entry.
Reflection
During this campaign, I realized that the biggest barrier to professional entry isn’t just the price tag, but the fear of misrepresentation. By prioritizing community-led style guides, I addressed the anxiety of losing one's identity that traditional corporate standards often impose on British youth. Balancing the need for professional polish with the desire for self-expression taught me how to design for both workplace confidence and personal authenticity.
Next Steps
Moving forward, I want to see how this community model scales beyond the office. I’m interested in expanding the campaign to cover other high stakes moments like galas or first dates, where the pressure to look "right" often clashes with self expression. To keep the project's integrity, I’d develop a framework for our community stylists to ensure their advice stays inclusive and helpful. Ultimately, my goal is to measure how this peer to peer support affects brand trust, proving that Depop can be more than a marketplace it can be a genuine guide for navigating adulthood.
Outcome
Dress Code Red empowers British Gen Z to blend professional standards with personal authenticity. By leveraging community-led curation, I bridged the gap between costly traditionalism and self-expression for a more confident workplace entry.
Reflection
During this campaign, I realized that the biggest barrier to professional entry isn’t just the price tag, but the fear of misrepresentation. By prioritizing community-led style guides, I addressed the anxiety of losing one's identity that traditional corporate standards often impose on British youth. Balancing the need for professional polish with the desire for self-expression taught me how to design for both workplace confidence and personal authenticity.
Next Steps
Moving forward, I want to see how this community model scales beyond the office. I’m interested in expanding the campaign to cover other high stakes moments like galas or first dates, where the pressure to look "right" often clashes with self expression. To keep the project's integrity, I’d develop a framework for our community stylists to ensure their advice stays inclusive and helpful. Ultimately, my goal is to measure how this peer to peer support affects brand trust, proving that Depop can be more than a marketplace it can be a genuine guide for navigating adulthood.
Outcome
Dress Code Red empowers British Gen Z to blend professional standards with personal authenticity. By leveraging community-led curation, I bridged the gap between costly traditionalism and self-expression for a more confident workplace entry.
Reflection
During this campaign, I realized that the biggest barrier to professional entry isn’t just the price tag, but the fear of misrepresentation. By prioritizing community-led style guides, I addressed the anxiety of losing one's identity that traditional corporate standards often impose on British youth. Balancing the need for professional polish with the desire for self-expression taught me how to design for both workplace confidence and personal authenticity.
Next Steps
Moving forward, I want to see how this community model scales beyond the office. I’m interested in expanding the campaign to cover other high stakes moments like galas or first dates, where the pressure to look "right" often clashes with self expression. To keep the project's integrity, I’d develop a framework for our community stylists to ensure their advice stays inclusive and helpful. Ultimately, my goal is to measure how this peer to peer support affects brand trust, proving that Depop can be more than a marketplace it can be a genuine guide for navigating adulthood.