"We Make A MORE Beautiful World"
My Role
UI Designer
The Team
Mae Belkadi,
Tools
Figma, Figjam, Adobe Illustrator
Duration
4 Months
Problem
The website's inconsistent visuals and unclear navigation undermine the brand's luxurious identity, creating a confusing user experience.
Solutions
Enhance the shopping journey by refining filters, optimizing navigation, and standardizing image styles to reflect high-end boutique sophistication.
Task Flow
Home
Menu
Catagory
Filter
Product Page
Cart
Homepage
Catagory Page
Product Detail Page
Cart Page
Mobile Prototype
Desktop
Colors
#26371B
#436A27
#4E7334
#608943
Typefaces
Takeaways
Developed a cohesive UI reflecting luxury and brand identity. Improved user perception of elegance and functionality.
Outcomes
Users feel more connected to the brand through a visually captivating and intuitive interface, enhancing their appreciation for the luxury experience while streamlining their interactions with the platform.
Reflection
Focus on refining a key feature for deeper engagement and standardizing the design system for scalability.
Next Steps
