TOSTITOS ETIQUETTE
COMING SOON
Problem
Gen Z is losing jobs over what they wear , traditional office wear is too expensive, but dressing too boldly gets them fired.
Insight
Gen Z often turns to social media for advice and fashion inspiration, trusting it to offer quick solutions to their everyday dilemmas.
Solution
Depop Dress Code Red is community powered solution helping Gen Z find office wear that’s affordable and work approved.
TOSTITOS ETIQUETTE
OUR CAMPAIGN
SOCIAL MEDIA
OUR CAMPAIGN
INSTAGRAM CAMPAIGN
Outcome
The campaign successfully highlighted Tostitos as part of a timeless tradition, making the “no cutlery” ritual feel natural and celebratory.
Reflection
More people will be drawn to the campaign because it transforms a simple snack into a shared tradition, making Tostitos feel like a must-have for gatherings.
Next Steps
Make the campaign more interactive by creating engaging etiquette “rules,” challenges, or shareable moments that invite people to join the tradition of eating Tostitos without cutlery.