MEMRISE

MEMRISE

MEMRISE

My Team

Duration

4 Months

My Role

Product Design

User Research

Tools

Our Problem

Current learning paths are too rigid to adapt to individual goals. This standardized approach leaves learners feeling stuck and uninspired, preventing them from reaching their full language potential.

Our Solution

By integrating collaborative communities with adaptive AI, we replace rigid structures with tailored paths that spark engagement and empower learners to reach their full language potential.

By integrating collaborative communities with adaptive AI, we replace rigid structures with tailored paths that spark engagement and empower learners to reach their full language
potential.

PROJECT OVERVIEW

01

01

Discover

Discover

Discover

Discover

02

02

Define

Define

Define

Define

03

03

Ideate

Ideate

Ideate

Ideate

04

04

Design

Design

Design

Design

Discover

What Do Users Need To Succeed In Language Learning?

What Do Users Need To Succeed In Language Learning?

What Do Users Need To Succeed In Language Learning?

What Do Users Need To Succeed In Language Learning?

Competitor Analysis

EMPATHY INTERVIEWS

  • Especially for language, it should be with a community. They will help you the most to practice and feel included, which fosters a supportive environment that builds confidence and ensures consistent long-term growth.

    Raymond

  • I prefer to organize my study materials digitally, as it ensures convenient access to resources from anywhere, streamlines my workflow, and maintains a high level of structure  required for effective long term study.

    Anjo

  • It is vital to have visual aids, as imagery helps me better understand vocabulary definitions, creating a multisensory experience that improves memory recall and ensures a more engaging language learning journey.

    Henry

  • Especially for language, it should be with a community. They will help you the most to practice and feel included, which fosters a supportive environment that builds confidence and ensures consistent long-term growth.

    Raymond

  • I prefer to organize my study materials digitally, as it ensures convenient access to resources from anywhere, streamlines my workflow, and maintains a high level of structure  required for effective long term study.

    Anjo

  • It is vital to have visual aids, as imagery helps me better understand vocabulary definitions, creating a multisensory experience that improves memory recall and ensures a more engaging language learning journey.

    Henry

  • Especially for language, it should be with a community. They will help you the most to practice and feel included, which fosters a supportive environment that builds confidence and ensures consistent long-term growth.

    Raymond

  • I prefer to organize my study materials digitally, as it ensures convenient access to resources from anywhere, streamlines my workflow, and maintains a high level of structure  required for effective long term study.

    Anjo

  • It is vital to have visual aids, as imagery helps me better understand vocabulary definitions, creating a multisensory experience that improves memory recall and ensures a more engaging language learning journey.

    Henry

  • Especially for language, it should be with a community. They will help you the most to practice and feel included, which fosters a supportive environment that builds confidence and ensures consistent long-term growth.

    Raymond

  • I prefer to organize my study materials digitally, as it ensures convenient access to resources from anywhere, streamlines my workflow, and maintains a high level of structure  required for effective long term study.

    Anjo

  • It is vital to have visual aids, as imagery helps me better understand vocabulary definitions, creating a multisensory experience that improves memory recall and ensures a more engaging language learning journey.

    Henry

AFFINITY MAPPING

PAIN POINTS

Pain Points

Through affinity mapping, we identified three core findings: a clear preference for visual learning over auditory styles, a strong desire for community driven settings, and high engagement with interactive experiences.

Community Based Learning

Users lack the motivation and time to study alone, requiring a community led experience to keep them consistent and engaged.

Users lack the motivation and time to study alone, requiring a community led
experience to keep them consistent and engaged.

Information Structure

Users feel overwhelmed by cluttered study materials, needing a better system to easily find the right resources for learning.

Users feel overwhelmed by cluttered study materials, needing a better system to easily
find the right resources for learning.

Personalized Learning Paths

Users need personalized learning that fits their unique style, as a flexible experience is key for different types of learners.

Users need personalized learning that fits their unique style, as a flexible experience is key
for different types of learners.

Define

What Problem Are We Solving For Our Users?

What Problem Are We Solving For Our Users?

What Problem Are We Solving For Our Users?

What Problem Are We Solving For Our Users?

OUR PERSONAS

Travel Trekker

Xingyu Wang - 31

"I want motivation and support to learn a new language, ideally by making friends to study with and learn together."

Scholar Student

Nara Sukanaya - 21

“I want I want a workspace that helps me organize and streamline my studying by providing the ideal

setup.”

“I want I want a workspace that helps me organize and streamline my studying by providing the ideal setup.”

Wisdom Wanderer

Samira Abdi - 26

“I want support and guidance to improve my communication skills for different scenarios with personalized practice.”

User journey maps

We created journey maps for each of our personas to detail the different touchpoints and emotions they experience throughout various scenarios allowing us to enhance the user experience with more specificity.

We created journey maps for each of our personas to detail the different touchpoints and emotions they experience throughout various scenarios allowing us to enhance the user experience with more specificity.

Ideate

HOW MIGHT WE

" How might we shift from the independent learning style to a community-driven and collaborative learning experience? "

How might we shift from the independent learning style to a community driven and collaborative learning experience?

Study Buddy

How might we disrupt conventional methods to enhance user engagement with learning content, effectively catering to their needs?

How might we  disrupt conventional methods to enhance user engagement with learning content, catering to their needs?

Custom Workspace

How might we make learning something new an interactive experience instead of something that’s deemed a bore/chore?

Memrise Mentor

Visual Solution

Design Direction

Swiss Simplicity

This experience is all about capturing Memrise’s essential harmony between functional clarity and playful energy. By utilizing a palette of vibrant primaries and vintage modern tones, the interface radiates a bold, aspirational spirit while maintaining its educational reliability. The visual language pairs crisp, Swiss typography with organic elements like minimalist illustrations to create a sensory atmosphere that feels engaging rather than academic. Strategically, the experience is tailored for the brand’s core Gen Z demographic. By prioritizing navigational scannability and visual simplicity, the design ensures a seamless journey for daily learners, while the refined aesthetic successfully invites a modern, lifestyle oriented audience into the language story.

This experience is all about capturing Memrise’s essential harmony between functional clarity and playful energy. By utilizing a palette of vibrant primaries and vintage modern tones, the interface radiates a bold, aspirational spirit while maintaining its educational reliability. The visual language pairs crisp, Swiss typography with organic elements like minimalist illustrations to create a sensory atmosphere that feels engaging rather than academic. Strategically, the experience is tailored for the brand’s core Gen Z demographic. By prioritizing navigational scannability and visual simplicity, the design ensures a seamless journey for daily learners, while the refined aesthetic successfully invites a modern, lifestyle oriented audience into the language story.

Balanced
Balanced
Balanced
Engaging
Geometric
Geometric
Geometric
Contrast

BRAND ARCHETYPE

THE EXPLORER

0%

0%

THE EXPLORER

0%

0%

THE EXPLORER

0%

0%

THE EXPLORER

0%

0%

THE SAGE

0%

0%

THE SAGE

0%

0%

THE SAGE

0%

0%

THE SAGE

0%

0%

Design

Feature 01 : Study Buddy

MVP ( MINIMUM VARIABLE PRODUCT )

Table Stakes

Facilitate social interaction through user chat, while helping learners stay accountable by tracking their personal goals and progress

Facilitate social interaction through user chat, while helping learners stay accountable by tracking their personal goals and progress

Diffrentators

Enable seamless resource sharing with study buddies and use targeted peer notifications to drive mutual accountability and consistency.

Feature 02: Custom Workspace

MVP ( MINIMUM VARIABLE PRODUCT )

Table Stakes

Provide integrated AI support for coursework alongside custom flashcards and notes to help users organize their daily study materials.

Provide integrated AI support for coursework alongside custom flashcards and
notes to help users organize their daily study materials.

Diffrentators

Enable automatic vocabulary extraction from files, using AI to generate tailored learning content that adapts to specific user needs

Enable automatic vocabulary extraction from files, using AI to generate tailored learning
content that adapts to specific user needs

Feature 03: Memrise Mentor

MVP ( MINIMUM VARIABLE PRODUCT )

Table Stakes

Provide realistic scenario simulations for various occasions, with options to customize mentor formality levels to suit user preference.

Provide realistic scenario simulations for various occasions, with options to
customize mentor formality levels to suit user preference.

Diffrentators

Enable analysis of non verbal cues for behavioral feedback, plus interactive coaching with real time guidance and custom study options.

Enable analysis of non verbal cues for behavioral feedback, plus interactive coaching with
real time guidance and custom study options.

BRAND GUIDELINES

Outcome
Memrise has transformed into a collaborative ecosystem. Using AI driven personalization and social learning, I bridged the gap between rote study and real world mastery for better retention.
Reflections
During this redesign, I realized that the biggest barrier to language learning isn't a lack of content, but a lack of context. By introducing community features, I addressed the emotional need for support that independent learners often miss. Balancing high tech AI with human centric community tools taught me how to design for both efficiency and empathy.
Next Steps
I will run A/B testing on the AI generated course flows to ensure the high tech integration is intuitive and doesn't hinder the user's progress. To maintain a safe environment, I’ll develop a guide for group leaders and perform an accessibility check for international students. Finally, I’ll track KPIs like user retention and community engagement to prove that a collaborative model successfully keeps students motivated and reduces drop off rates.
Outcome
Memrise has transformed into a collaborative ecosystem. Using AI driven personalization and social learning, I bridged the gap between rote study and real world mastery for better retention.
Reflections
During this redesign, I realized that the biggest barrier to language learning isn't a lack of content, but a lack of context. By introducing community features, I addressed the emotional need for support that independent learners often miss. Balancing high tech AI with human centric community tools taught me how to design for both efficiency and empathy.
Next Steps
I will run A/B testing on the AI generated course flows to ensure the high tech integration is intuitive and doesn't hinder the user's progress. To maintain a safe environment, I’ll develop a guide for group leaders and perform an accessibility check for international students. Finally, I’ll track KPIs like user retention and community engagement to prove that a collaborative model successfully keeps students motivated and reduces drop off rates.
Outcome
Memrise has transformed into a collaborative ecosystem. Using AI driven personalization and social learning, I bridged the gap between rote study and real world mastery for better retention.
Reflections
During this redesign, I realized that the biggest barrier to language learning isn't a lack of content, but a lack of context. By introducing community features, I addressed the emotional need for support that independent learners often miss. Balancing high tech AI with human centric community tools taught me how to design for both efficiency and empathy.
Next Steps
I will run A/B testing on the AI generated course flows to ensure the high tech integration is intuitive and doesn't hinder the user's progress. To maintain a safe environment, I’ll develop a guide for group leaders and perform an accessibility check for international students. Finally, I’ll track KPIs like user retention and community engagement to prove that a collaborative model successfully keeps students motivated and reduces drop off rates.
Outcome
Memrise has transformed into a collaborative ecosystem. Using AI driven personalization and social learning, I bridged the gap between rote study and real world mastery for better retention.
Reflections
During this redesign, I realized that the biggest barrier to language learning isn't a lack of content, but a lack of context. By introducing community features, I addressed the emotional need for support that independent learners often miss. Balancing high tech AI with human centric community tools taught me how to design for both efficiency and empathy.
Next Steps
I will run A/B testing on the AI generated course flows to ensure the high tech integration is intuitive and doesn't hinder the user's progress. To maintain a safe environment, I’ll develop a guide for group leaders and perform an accessibility check for international students. Finally, I’ll track KPIs like user retention and community engagement to prove that a collaborative model successfully keeps students motivated and reduces drop off rates.