"Learn A Language."
My Role
UX Designer/Storyboarding
The Team
Mae Belkadi, Angelo Torres,
Kacey Chen , Farisa Alam
Tools
Figma, Figjam, Adobe Illustrator,
Adobe After Effects, Miro
Duration
4 Months
Project Overview
Discover
Define
Ideate
Design
Month 1
Month 2
Month 3
Month 4
Discover
What Do Users Need To Succeed In Language Learning?
Our Problem
Many language learning platforms lack personalization, making it challenging for users to address their individual
weaknesses and preferences effectively.
Case Study
Project Overview
Duolingo
Visual/Audio Learning
Practice Set Up
Community Space
Reviewing Mistakes
Summary: Stands out for its gamified experience,
strong visual/audio integration, and motivational
system but lacks a vibrant community.
Babbel
Visual/Audio Learning
Practice Set Up
Community Space
Reviewing Mistakes
Summary: It is more professional and structured,
with good review mechanics, but doesn’t engage
users as much with community features or visuals.
Busuu
Visual/Audio Learning
Practice Set Up
Community Space
Reviewing Mistakes
Summary: Stands out for its gamified experience,
strong visual/audio integration, and motivational
system but lacks a vibrant community.
Empathy Interviews
“ Especially for language, it should be with a community. They will help you the most to practice and feel included. ” ——Raymond
“ It’s important for to have a visual aids, a pictures can help me better understand and remember the definition of a vocabulary.” ——Henry
“I prefer to organize my study materials digitally, it's convenient to access and resources from anywhere, and it helps me stay organized.” ——Anjo
Key Findings
02.
People want to be a part of some sort of community to learn.
01.
More people are visual learners than auditory or any other forms.
03.
Everyone wants to learn based on contexts and not just any words.
04.
People who are already multilingual are more into learning new ones.
05.
People prefer formal language learning with quizzes and real-world applications.
06.
People want gamified language learning with challenges, rewards, to be engaging and fun.
Pain Points
Users struggle with time management and motivation, hoping for a community to support their language learning.
01.
Users need personalized learning experiences that cater to their individual styles, as everyone learns differently.
02.
Users struggle with cluttered study materials, making it hard to find resources that meet their learning needs.
03.
Affinity Mapping
Define
What Problem Are We Solving For Our Users?
Our Personas
“I want motivation and support to learn a new language, ideally by making friends to study with and learn together.”
Travel Trekker
Xingyu Wang - 31
“ I want support and guidance to improve my communication skills for different scenarios with personalized practice.”
Wisdom Wanderer
Samira Abdi - 26
“I want I want a workspace that helps me organize and streamline my studying by providing the ideal setup.”
Scholar Student
Nara Sukanaya - 21
*Based on our in-depth empathy interviews, we developed three comprehensive personas, each with distinct pain points when it comes to language learning. Above is a simplified version to highlight key insights.
User Journey Maps
*We created journey maps for each of our personas to detail the different touchpoints and emotions they experience throughout various scenarios allowing us to enhance the user experience with more specificity.
Ideate
What Are Our Solution For Our Users?
How Might We
From those pain points, we specified a selection of "How Might We" questions for each persona and developed features that directly address their needs and essential requirements
How might we shift from the independent learning style to a community-driven and collaborative learning experience?
How might we make learning something new an interactive experience instead of something that’s deemed a bore/chore?
How might we disrupt conventional methods to enhance user engagement with learning content, effectively catering to their needs?
Study Buddy
Memrise Mentor
Custom Workspace
App Map
Design
What Is The Outcome For Our Users?
Feature 01. Study Buddy
MVP
Connect & chat with other users
Goals lists and progress
Table Stakes
Shared resources and screen
Specific notifications by other users
Differentiators
Task Flow
Welcome
Placement
Direct Message
Set Goals
Study Board
Human Reminder
Practice
Feature 02. Memrise Mentor
MVP
Simulates realistic scenarios for various occasions.
Customize mentor formality levels.
Table Stakes
Analyzes non verbal cues ands provides behavioral feedback.
Interactive coaching with real-time guidance and customization.
Differentiators
Task Flow
Welcome
Questionnaire
Dashboard
Customization
Generating Questions
Engage
Feedback
Feature 03. Custom Workspace
MVP
AI-powered chat for answers
Customized flashcards and notes.
Table Stakes
Automatic extraction of vocabs from files
AI generated contented based on users
Differentiators
Task Flow
Welcome
Workspace
Custom Courses
Build Courses
Add Courses
Create Flashcards
Convert Materials
Design System
Takeaways
Users will be able to connect with a community to learn together, more effectively. The app will incorporate high tech, such as AI generated reviews, conversations, and custom courses to improve their skills.
Outcomes
Users are more inspired and focused on their language learning due to having an exciting yet easy way to study, collaborate, and enhance their skills and confidence.
Reflection
Enhance the existing feature to better support users on their language learning journey. And considering expand more feature to include more boarder user group to use the app.
Next Steps
