"Belong Anywhere"
My Role
Brand Strategy
Copywriting
UX/UI
The Team
Mae Belkadi, Derek Knodt,
Lois Choi
Tools
Figma, Adobe Illustrator,
Adobe Photoshop
Duration
1 Month
Overview
The Big Ideal
Early Majority” believes the world would be a better place if there was less consumer waste, and more
meaningful sustainable options for clothing.
Insight
Desire for Connection: People are seeking deeper connections and a sense of belonging.
01.
Values Over Materialism: People prioritize relationships, experiences, and well-being.
02.
Activism and Social Change: People seek to engage in causes that drive meaningful reform.
03.
User Message & Our Idea
User Message
Our Idea
Early Majority emphasizes Art, Adventure, and Activism, connecting with those eager to make a positive impact through their actions and purchases.
Early Majority uses unique badges to distinguish themselves. We've proposed a collaboration to design badges for non-profits, allowing customers to support both the cause and these organizations with their purchases.
Badge Design
User Message & Our Idea
Changing Of Badges
Desktop Website
Mobile Website
Ad Campaign
Takeaways
Users will be able to connect with a community to learn together, more effectively. The app will incorporate high tech, such as AI generated reviews, conversations, and custom courses to improve their skills.
Outcomes
Users are more inspired and focused on their language learning due to having an exciting yet easy way to study, collaborate, and enhance their skills and confidence.
Reflection
Enhance the existing feature to better support users on their language learning journey. And considering expand more feature to include more boarder user group to use the app.
Next Steps
