"Belong Anywhere"
My Role
Brand Strategy
Copywriting
UX/UI
The Team
Mae Belkadi, Kathryn Kopec,
Yukti Poddar, Angelo Torres
Tools
Figma, Adobe Aero, Illustrator
Duration
3 Months
Brand Profile
Challenge
Create a digital tool or experience that capitalizes on Gen Z’s online connectivity to deliver meaningful IRL experiences through Airbnb
Solution
Enhance travel by connecting like-minded travelers through Airnest, fostering friendships and shared adventures based on interests and goals."
Brand Conventions
Feeling of belonging anywhere and everywhere.
Brand Archetypes
The Explorer
70%
The Everyman
30%
Our Personas
Creative Nomad
Emily Chen-24
I want inspiration and collaboration with artists while traveling, ideally by connecting with creatives to share unique experiences.
Style Seeker
Noora-26
I want stylish companionship while exploring Italy, ideally by meeting fashion forward friends to enjoy chic adventures together.
I want support and experiences to navigate my life transition, ideally by connecting with others also seeking personal growth
Life Explorer
Connor-31
How Might We
How might we help users find their own communities within AirNest, creating opportunities for shared experiences and lasting connections?
How might we enable users to engage with others who share similar interests and values fostering meaningful interactions?
How might we create a platform that encourages users to build lifelong friendships through shared experiences
and mutual support?
Task Flow
Home
Airnest
Input Infromation
View Nests
Send Requests
Book & Explore
Opening Screens
Travel Insight Screens
Profile & Nest Screens
Takeaways
Users will be able to connect with a community to learn together, more effectively. The app will incorporate high tech, such as AI generated reviews, conversations, and custom courses to improve their skills.
Outcomes
Users are more inspired and focused on their language learning due to having an exciting yet easy way to study, collaborate, and enhance their skills and confidence.
Reflection
Enhance the existing feature to better support users on their language learning journey. And considering expand more feature to include more boarder user group to use the app.
Next Steps
